SaaS Startup Sales Strategy: Road to first 100 users | App Marketing Minds

Startup strategy: A step-by-step plan to your first 100 users

Unsure about how to kick-off your sales and get first users on board? Acquiring the first 10-100 users doesn't happen by accident. Get a custom step-by-step sales plan tailored to your business


If you struggle with acquiring your first paying customers, a custom sales blueprint will give you the necessary direction and clarity. Our clients consider this service to be a hassle-free, cost effective way to have an actionable sales plan with step-by-step instructions for delivery. The custom strategy will be tailored specifically to your business, market and current challenges. You will gain deep understanding into the strategic and tactical aspects of running an effective sales initiative.

  • Fundamentals
  • first success
  • scaling sales

Scaling sales

Your First Sales Funnel

  • How to build your first complete sales funnel
  • Who to hire
  • What technology to employ
  • What messaging to use

Funnel Stacking

  • ​Recognizing when to build second sales channel
  • How to build two complementary channels

Action Plan

  • Hiring
  • Team roles
  • How to track KPIs

''Exactly the support I needed. Strategy for initial customer acquisition was detailed. Went above and beyond with creating the sales strategy and setting up a game plan for my SaaS business. Highly recommended.''

Frank Avila

CEO | ExpressPass

Examples From Real Campaigns

Competitor analysis

Conceptual outline of communications framework

Hiring & internal processes structure

Why Get Our Custom Startup Strategy?

Trying to figutre things out on your own consumes too much time and resources. Get a blueprint taylored for your business and your skills

Sales blueprint specific only to your business

You will receive only the strategies, steps and tips that will work for your business at this specific point in time to reach your objectives. We allocate a significant amount of time to learn about your business, market and competition to develop your business fundamentals, we will use this knowledge to build the only sales strategy you will need

Access the same resources as our premium clients

We will hand over to you all our processes, internal documents and working procedures that we use with our lead generation retainer clients and premium clients

We focus on cost efficiency

You will receive advice on processes, hiring decisions and technology with cost efficiency in minds. We understand that pre-revenue companies need to be lean, move quickly and be extremely efficient

Frequently Asked Questions


You will be billed only once for the strategy. In case you wish to continue working with us in a form of an ongoing mentorship and consulting support, as you execute your strategy, we would bill you every month for the duration of our engagement.


You will receive your strategy in around 14-18 days. The first stages will be extremely interactive - we will request a lot of information from you to thoroughly understand your business model and market dynamics.


It will extremely detailed. It will be a step-by-step execution plan that will allow you to execute on each step of the process independently and with confidence, from hiring to sending sales emails. 

We helped these and 70+ other great SaaS companies to grow

Become Our Next Success Story

Contact us to discover how we can develop a step-by-step sales strategy for your organization

Still not sure? Learn more about sales strategy

Market place strategy case study: event ticketing startup

Expectations vs Reality when getting your first users

How much should you invest in your sales and marketing?

Join our newsletter
Get instant access to great sales and marketing content.
From generating app development leads to increasing app downloads.

You successfully signed up
Free SEO analysis
We will look at your site's SEO to understand
how to
Don't miss out!
Be the first to receive great content
Download our FREE products worth $50+ below
Do you own a mobile app or a SaaS solution?
Learn how to optimize your app store listing in under 5 minutes for 10-13% increase in downloads
Grade your SaaS sales processes against the best growth practices for improved user acquisition strategy and increased revenues
SaaS Sales Checklist
App Store Optimization Blueprint
Lack of revenue kills SaaS businesses
SaaS sales strategy steps
Download one of our most valuable SaaS diagnostic tools - The SaaS Sales checklist, and implement the fundamental sales strategy building blocks into your business today
[Free Tool] Download The SaaS Sales Checklist
Use the SaaS Sales Checklist to improve your sales processes and drive more revenue by organizing all your sales components!
saas sales
Free Tool: App Store Optimization Blueprint
Optimize your app store listing using the best practices for increased conversions. Follow this ASO blueprint to maximize every ad dollar and every user that comes across your app
Free SaaS Sales Strategy Analysis
We offer a free confidential consultation to marketers, sales executives and SaaS CEOs aiming to accelerate growth or improve their current sales processes. You will receive...
  • 30min 1:1 consultation
  • Analysis and suggestions for improvements
  • Free actionable advice
We hate spam, and we'll never sell your information
[FREE DOWNLOAD] Receive our step-by-step plan for generating high quality referral traffic for SaaS products, and get more users for free by repurposing content