5 Key Reasons Why Your Business Needs a SaaS CRM Solution
Both SaaS and CRM have been major buzzwords in the business world for quite a while now, and with good reason. Numerous brilliant SaaS and CRM solutions currently available on the market keep completely transforming the way businesses work and will only continue to bring huge positive changes to the sales and marketing landscape.
One of the best things that happened to businesses all around the globe is the combination of SaaS and CRM solutions. Instead of utilizing on-premise CRM software that requires not only a significant initial investment, but also constant hardware and server maintenance and a lot of costs down the line, you can now utilize a SaaS CRM (cloud CRM) solution that can really take your entire business to a whole new level.
What Is SaaS CRM?
The CRM definition doesn’t really need much explaining, as CRM stands for “Customer Relationship Management”, meaning that this piece of software helps you manage your customer interactions and build strong, meaningful and long-lasting customer relationships. With a reliable CRM solution, you can seamlessly communicate with your customers and prospects, following them on their entire buyer’s journey and fostering excellent experiences with your brand.
When you add SaaS (Software-as-a-Service) to the equation, you get a magical combination that can significantly improve all your efforts and help you considerably expand your customer base. This is because SaaS CRM is based in the cloud, which means that you don’t need to invest a lot of money into its deployment and maintenance, so you can greatly reduce your costs and, thus, increase your ROI.
There are many benefits that SaaS CRM software can provide your business with, but take a look at the most important ones that will certainly make you utilize this type of software as soon as possible.
As already discussed, SaaS CRM requires no great initial costs, as well as no costs for maintenance, updates and backups, since you don’t need to install any hardware whatsoever. Your SaaS CRM vendor is the one responsible for all the technical stuff.
With SaaS CRM, you can pay-as-you-go or subscribe to use a particular service, and almost all the solutions available are more than affordable, so you can save even more money than you may think. When utilizing a particular software solution, all you need to do is pay to use the service, and you can completely focus on your core competencies.
Since SaaS CRM is based in the cloud, you can access any necessary information you need anytime you want, anywhere you are, regardless of the device you are using. With this tool, you can work on-the-go and communicate with your teams in real-time, significantly improving team collaboration, efficiency, and productivity.
It goes without saying that this 24/7 availability can help you reach your goals much faster, not to mention that it extremely helps your remote employees, as well as field teams, who need to have constant access to customer information.
As technology keeps advancing at a very fast pace, integrations of various tools are becoming more and more vital to business success. Instead of having multiple tools for different kinds of tasks and projects, which not only increases costs (deployment, training, and monthly fees), but also requires more time for tasks completion, you can now use only a few tools for most of your daily operations.
This is where SaaS CRM absolutely shines, as it seamlessly integrates with a great number of tools, so that you can streamline all your daily operations and make sure that everything is running smoothly.
Flexibility and Easy Scalability
CRM solutions offer excellent flexibility when it comes to all the features that they provide. You can choose only those features that fit your business needs and customize your CRM so that it will perfectly align with your business goals.
As you scale your business, you can scale your SaaS CRM as well, so you can add more features or more storage space, or even completely change your subscription plan. This means that you can scale your CRM both up and down, depending on your changing business needs.
High Data Security
Security is a major concern for businesses, which is why a lot of them still refuse to rely on any kind of web-based tools. However, SaaS CRM vendors understand how important it is to have your sensitive data, including all the customer information, safe and secure at all times, so they offer solutions that provide high levels of security. Their success basically depends on data security, which is precisely why they make it their main priority.
There are certainly many more benefits of SaaS CRM software solutions, but these are absolutely the most vital ones that you should take into consideration. Of course, on-premise CRM does have its advantages, but SaaS CRM is definitely the future, so embrace that future and get ready to play with the big guns.