B2B SaaS Lead Generation

Strategy

Before we can start reaching out to prospects and generating leads for you, we need to plan how different elements of your campaign will work in synchrony for optimal results. We start with the basics:

​

• Building of Ideal Customer Profiles 
• Audit of your current sales processes
• Identifying and clarifying your business differentials
• Outbound strategy, sales process and ''sales hand-off'' outline
• Mapping out the interaction of various acquisition channels
• Establishing KPIs and goals

Prospecting

It's impossible to mass-approach your ideal customers with irrelevant messaging and expect any meaningful results. The emails we send convert highly not only because of great copywriting, but also because of its targeting, high relevance and uniqueness. We will generate prospects with this information:

​

• First and second name
• Personal company email
• Personal information and background
• Information relevant to their position
• Information relevant to their current business problems and developments

Cold Emails

Personalized cold emails at scale are the core asset of outbound lead generation. We will tap into the strategy and the useful data from prospecting to create high-converting emails. 

A new domain will be set up (similar in name to your main domain) for sending cold emails in order to protect your existing email reputation. We will share access to this email address - this is a necessary step for the running of your campaign, just as for transparency. In summary, you will receive:

​

• 2 cold email campaigns
• 3 emails per campaign
• Ongoing A/B testing and optimization of both campaigns
• Hyper-personalized emails (at image level)
• Technology for sending emails and tracking performance (paid by us)

Linkedin

Linkedin is the largest professional network today, with an enormous potential for growth. We take a systematic approach for connecting and reaching out to prospects via Linkedin in addition to cold emails. During the duration of our working engagement we will create dozens of different pitches and sales angles to impact your target accounts through meaningul interactions.

Content Assets

Content assets are written resources that we will produce every quarter for your campaign. The type of resource we produce vary depending on where we need to make the biggest impact in the sales journey.

We can start by targeting the awareness, education or selection stage of prospects’ sales journey. Your content assets and resources will be displayed in different locations, for example, in cold emails, on your landing page, or as an exit intent pop-up.

​

The types of content assets we product are:

​

• White papers
• Checklists
• Reports
• Guides
• Case studies
• Product factsheets

Landing Pages

Your new domain for sending emails will be also used for hosting a new landing page powered by WordPress. We will create one landing page per quarter to display information congruent to sales emails. This page will be constantly updated and optimized for conversions. You will receive:

• 1x landing page each quarter - design, copywriting and ongoing amendments included
• 1x thank-you page 
• Analytics integration (Google Analytics, Google remarketing tag, Facebook pixel, Linkedin pixel)
• Call scheduling intergration 
• A/B testing landing pages
• Landing page personalization
• Heatmaps and landing page recordings 

Pre- & Retargeting

One of the key factors contributing to the success of our cold email campaigns rests in the fact that our campaigns are not really ''cold''. Due to the powerof pretargeting, your prospects are already familiar with your brand before your email reaches them. Serving ads before the first sales touch is a powerful way to drastically drive down cost per lead.

Conversely, retargeting on the major advertising platforms creates effective return paths for prospects that displayed interested in your solution. Whether that would be through clicking a link or opening your sales email.

Inbound Cadence

Our sales support doesn’t end with cold emails. The way you handle positive, neutral and even negative responses is important in determining sales outcomes. Our input at this stage of the campaign aims to maximize the chances of securing a meeting from any response. We will design inbound sales strategy so your sales team can handle any response and manage the communication with leads confidently until you can secure the appointment. 

In summary, you will receive:

• Easy to edit email templates for managing all types of responses
• Objection handling templates
• Outline of what resources (content, information and time) to allocate at what stage of the sales journey to different prospects

Reporting

You will receive a detailed breakdown of your campaign twice per month. The report will include top level sales metrics, just as performance of each element in the campaign:

​

• Total Leads generated
• Cost per lead
• Prospect segments ranked by performance
• Total email leads generated
• Total emails sent : replies ratio
• Email open rates
• Email click-through rates
• Email positive : negative replies ratio
• Linkedin new connections
• Llinkedin positive : negative replies ratio
• Total Linkedin leads generated
• Average number of touches to convert prospect to lead
• Website conversions
• Content assets access (downloads)