B2B SaaS Lead Generation
Are you unable to predictably grow your top line? Our turn-key lead generation service deliveres 5-10 hot, qualified leads per week to sales teams focused only on closing and growth
Consistently delivering on sales goals and executing a predictable, scalable sales strategy is a challenge for SaaS organizations of any size. From the right sales process, to team and skillsets, to technology. Our lead generation service is a turn-key solution for SaaS organizations that want to let us do the heavy lifting when it comes to sales. Are you a B2B SaaS organization? Read on to learn about our process and how we can deliver qualified leads to you on a weekly basis.
- Cold emails
- content assets
- landing pages
- Pre- & Retargeting
- Inbound cadence
Before we can start reaching out to prospects and generating leads for you, we need to plan how different elements of your campaign will work in synchrony for optimal results. We start with the basics:
- Building of Ideal Customer Profiles
- Audit of your current sales processes
- Identifying and clarifying your business differentials
- Outbound strategy, sales process and ''sales hand-off'' outline
- Mapping out the interaction of various acquisition channels
- Establishing KPIs and goals
It's impossible to mass-approach your ideal customers with irrelevant messaging and expect any meaningful results. The emails we send convert highly not only because of great copywriting, but also because of its targeting, high relevance and uniqueness. We will generate prospects with this information:
- First and second name
- Personal company email
- Personal information and background
- Information relevant to their position
- Information relevant to their current business problems and developments
Personalized cold emails at scale are the core asset of outbound lead generation. We will tap into the strategy and the useful data from prospecting to create high-converting emails.
A new domain will be set up (similar in name to your main domain) for sending cold emails in order to protect your existing email reputation. We will share access to this email address - this is a necessary step for the running of your campaign, just as for transparency. In summary, you will receive:
- 2 cold email campaigns
- 3 emails per campaign
- Ongoing A/B testing and optimization of both campaigns
- New domain in your hosting environment with a dedicated sales email address
- Technology for sending emails and tracking performance (paid by us)
Linkedin is the largest professional network today, with an enormous potential for growth. We take a systematic approach for connecting and reaching out to prospects via Linkedin in addition to cold emails. During the duration of our working engagement we will create dozens of different pitches and sales angles to impact your target accounts through meaningul interactions.
Content assets are written resources that we will produce every quarter for your campaign. The type of resource we produce vary depending on where we need to make the biggest impact in the sales journey.
We can start by targeting the awareness, education or selection stage of prospects’ sales journey. Your content assets and resources will be displayed in different locations, for example, in cold emails, on your landing page, or as an exit intent pop-up.
The types of content assets we product are:
- White papers
- Case studies
- Product factsheets
Your new domain for sending emails will be also used for hosting a new landing page powered by WordPress. We will create one landing page per quarter to display information congruent to sales emails. This page will be constantly updated and optimized for conversions. You will receive:
- 1x landing page each quarter - design, copywriting and ongoing amendments included
- 1x thank-you page
- Analytics integration (Google Analytics, Google remarketing tag, Facebook pixel, Linkedin pixel)
- Call scheduling intergration
Pre- & Retargeting
One of the key factors contributing to the success of our cold email campaigns rests in the fact that our campaigns are not really ''cold''. Due to the powerof pretargeting, your prospects are already familiar with your brand before your email reaches them. Serving ads before the first sales touch is a powerful way to drastically drive down cost per lead.
Conversely, retargeting on the major advertising platforms creates effective return paths for prospects that displayed interested in your solution. Whether that would be through clicking a link or opening your sales email.
Our sales support doesn’t end with cold emails. The way you handle positive, neutral and even negative responses is important in determining sales outcomes. Our input at this stage of the campaign aims to maximize the chances of securing a meeting from any response. We will design inbound sales strategy so your sales team can handle any response and manage the communication with leads confidently until you can secure the appointment.
In summary, you will receive:
- Easy to edit email templates for managing all types of responses
- Objection handling templates
- Outline of what resources (content, information and time) to allocate at what stage of the sales journey to different prospects
You will receive a detailed breakdown of your campaign twice per month. The report will include top level sales metrics, just as performance of each element in the campaign:
- Total Leads generated
- Cost per lead
- Prospect segments ranked by performance
- Total email leads generated
- Total emails sent : replies ratio
- Email open rates
- Email click-through rates
- Email positive : negative replies ratio
- Linkedin new connections
- Llinkedin positive : negative replies ratio
- Total Linkedin leads generated
- Average number of touches to convert prospect to lead
- Website conversions
- Content assets access (downloads)
''David is excellent with email campaigns, he managed in a short period of time to build the right messages and techniques with emails sent to our prospects. We had very good responses and with some of them an average reply rate of over 22%. David is good also with creating follow-up emails, structuring arguments, counterarguments, tailoring responses and sales materials, as well as creating negotiation techniques and strategies''
CEO | diligend.com
Examples From Real Campaigns
Why Use Our B2B SaaS Lead Generation System?
Tap into our expertise, resources and proven systems for running a multi-channel sales strategy that will deliver leads to your sales team with consistency
The best provider of SaaS turn-key lead generation service
Our system is effective and simply works. We offer precise targeting, competitive pricing with low cost per lead, and fast results
We developed our own systems and processes to maximize your investment and drive down the cost per lead
By working with us you will not only access our team of experts, but also the expertise, learning lessons, and iterations to our systems based on hundreds of thousands of prospects we reached out to throughout the years.
Numbers don't lie. We offer performance and price guarantee to protect your investment
We don't advocate for the usual client-provider relationship that often carries high fees and long ''grace'' periods. Instead, by working with us, you will enter a partnership. Our confidence in our ability to drive results for your business is demonstrated through a generous performance and price guarantee.
Frequently Asked Questions
HOW DOES THE PRICING WORK?
We charge a monthly retainer to build the strategy and run the entire outbound campaign. The first month is extended by 10 days to resolve any possible technical challenges. We will assume some costs associated with the running of your campaign , such as prospecting and email automation> however, fees associated with your new domain set-up and paid advertising will be directly handled by you.
WILL YOU BE SELLING ON OUR BEHALF?
We will support your sales efforts through lead generation. After we deliver the lead for you into the ''sales hand-off'' stage, you will be responsible for any management of the interaction. From discovery calls, demos to in-person meetings or follow-ups.
IS MY BUSINESS RIGHT FOR THIS SERVICE?
If you are B2B SaaS organization with the average annual contract value of at least $1000 - $1500, with an existing track record of sales (i.e. validated product), you are a good fit for this service.
HOW WILL YOU CONTROL THE QUALITY OF LEADS?
A lead will be defined as an account interested in your product, willing to take the next step in your sales process. This can be a discovery call, online demo, in-person meeting or similar.
HOW MANY LEADS WILL I GET PER WEEK?
Our clients normally receive 5 to 10 qualified leads per week by Month 2. However, this can vary on the industry, product and the time agreed to be spent on your campaign.
IS THIS APPROACH SCALABLE?
Yes - in order to scale we will just need to invest more time into generating top of funnel prospects.
IS THERE A TRIAL?
No. However, we share our free resources and strategies on our blog that display how your campaign will be executed. Secondly, we offer a performance guarantee - we understand more than anyone that sales is about performance. Lastly, you can connect with us to discuss your concerns regarding 'trying before buying'.
HOW DOES THE GUARANTEE WORK?
Our quality guarantee is straightforward. If we fail to deliver the pre-agreed results, we will continue working free of charge until the targets are achieved.
DO YOU EVER BUY PROSPECTS FROM 3rd PARTIES?
No, all prospects that we will reach out to are delivered through our manual research and belong only to you.
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Still not sure? Learn more about how we manage sales
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