''Given the pressure on marketers to measure and prove the value of their programs and spend, the increased focus on ROI compared to other buyers is understandable''
Lead generation and sales solutions for the MarTech industry
The MarTech sector is growing at an explosive rate. For instance, the MarTech landscape report (2018) highlights the existence of 6,289 marketing products from 6,242 unique marketing tech vendors. This represents a 27% increase from the previous year. What does it mean to you, a MarTech provider? Simply put, you’re selling to other marketers in an extremely competitive environment. While there is an opportunity for growth, as 22% of all tech purchased is MarTech (2nd biggest category of tech purchased after IT products), it comes with the challenges associated with different buyer journeys and decision making. Firstly, marketers evaluate MarTech while fully understanding all the different tactics you may try. As a result, the usual sales and marketing levers may be ineffective, or downright off-putting. Your buyers are also less likely to trust your collateral and they usually seek different sources of information than other buyers. Above all, your customers value (in this order) ROI, integrations, budget, and whether they need your IT assistance in the initial set-up (B2B Buying Disconnect Report, 2018). In terms of decision making, they usually trust any source of vendor-generated information much less than the average buyer. Additionally, marketers need more referrals from friends or colleagues to make a decision. However, referrals and recommendations from their peers are the preferred approach. Lastly, while the average buyers like free trials in order to ''try before you buy'', MarTech buyers prefer demos. This unusual pattern of decision making, in combination with a competitive market landscape, creates a challenging environment for MarTech companies to thrive in.
How App Marketing Minds helps the MarTech sector
App Marketing Minds' outbound lead generation service is designed to tackle the challenges faced by MarTech providers. Our prospecting service ensures that we're reaching out to the most qualified prospects actively experiencing issues that you can resolve. Secondly, our multi-channel sales approach, consisting of high-converting emails, inbound sequences, content pieces, personalized landing pages, and ads, will get you valuable introductions with the right connections , turning them from cold prospects into warm leads. As marketers know when they're being sold to, we generate campaigns that speak directly to the business imperatives of each prospect clearly, eliminating confusion and breaking down the ''cold wall' they build against other marketers. Based on our research and thorough market understanding, we will craft a compelling message on your behalf across all different channels. By combining all of the channels into one synchronized cadence, we're able to seamlessly deliver results at scale.
''David is excellent with email campaigns, he managed in a short period of time to build the right messages and techniques with emails sent to our prospects. We had very good responses and with some of them an average reply rate of over 22%. David is good also with creating follow-up emails, structuring arguments, counterarguments, tailoring responses and sales materials, as well as creating negotiation techniques and strategies''
CEO | diligend.com
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