Top 7 Reasons Your Business Needs a Mobile-Friendly Website Right Now
As more and more business enters the market, the need to adapt to the new technologies is increasingly becoming more imperative nowadays. As our society is rapidly becoming purely digital, companies must be quick in using new tools and platforms to protect their position in the market and not be buried by the stiff competition.
In the online age, what are tools that your business is currently using to stand out from the crowd?
One of the musts, in order to rock in the digital plane, is having a website for your business. However, a website that only runs on desktop PCs and laptops won’t be enough to resonate in the online world, but why? Because of mobile devices.
With 80% of internet users owning a smartphone today, there can be no doubt that most of the organic reach today are coming from mobile users. In fact, over a billion people across the globe are using their mobile devices to access the internet nowadays! That’s a huge number that any business can’t afford to ignore, especially that are aiming to further increase their market reach.
Wondering how mobile-friendly website can improve your business? Here are the key takeaways from the infographic from Harris Myers that reveals the top reasons why mobile-friend.
1. Most Customers Are Now on Mobile
As of 2013, mobile devices have surpassed desktop PCs and laptops in terms of time spent on online shopping. According to comScore, 55% of all time spent with online retail in June 2013 occurred on a mobile device, while 45% occurred on desktops. Specifically, smartphones accounted for 44% of retail internet minutes while tablets accounted for 11%
This trend is rapidly rising. Last year, smartphones now account for 78% of digital media time spent.
That said, most of the companies today are implementing the “mobile-first” approach to website design to ensure that their site works seamlessly on mobile devices, while its appearance and functionality automatically adjust to other platforms that the user may have access with, such as desktop and laptops.
For small and medium-sized businesses, this is approach is more cost-effective than creating a second site that is parallel to your desktop-oriented site. Though it’s more work-intensive to build a mobile-responsive website, its benefits are extremely significant in the long run.
2. It is Good For SEO
Since Google’s algorithm update in April 2015, Responsive Design is now favored in Google’s Rankings over having a separate mobile website, or not having a mobile-friendly website at all. This major update also imposes significant penalties in terms of search results on websites that fail to meet its standards for mobile usability.
Matt Cutts of Google said that using a separate website for mobile and desktop might work just fine, but if not handled properly, “might, in theory, divide the page rank between those two pages”. Having a responsive design, on the other hand, “means that everything is handled in one URL and so the page rank doesn’t get divided”
Search ranking is critical for many businesses nowadays, so if you do not want to lose it to your competition, you better create a mobile-friendly website today.
3. It Provides Better User Experience
Another reason why your business will benefit from having a mobile-friendly website is that it provides your audience with better mobile experience.
Mobile user experience is such a great deal nowadays that in fact, 52% of users said that a bad mobile experience made them less likely to engage with a company!
Imagine this: A visitor to your website is very much interested in your product, to the point he already told ten of his friends to check out your website. Now, they used their mobile devices to access your site, but unfortunately, it took thirty seconds to load, and worst, the page content were not displayed properly.
Will they still buy from your website? Most probably not.
A bad user experience can immensely affect the reputation of your brand. If the user has to spend time scrupulously zooming and scrolling around a desktop website on their mobile, they are more likely to leave your site within the first few seconds.
4. It Enhances Your Social Media Marketing
The rise of mobile devices also has a direct impact on the explosion of social media networks these days. In fact, 91% of mobile internet access is used for social activities.
If your business is utilizing social media marketing, then probably most of your followings are using their mobile devices to access your website. If you want to maximize your social media marketing efforts, you need to design a website that is responsive and can make your products and services more shareable.
5. It is Cost-Effective
The “mobile-first” approach ensures that the appearance and functionalities of a desktop website, such as comprehensive menu navigation, are rescaled based on the device or equipment being used by the user.
In doing so, you no longer need to create and manage separate websites for mobile devices and desktop PCs, allowing you to save a lot of money on design, development, and maintenance cost!
6. Better Conversions and Sales
On top of all the benefits of having a mobile-friendly website, it will also help you improve your online conversions and sales.
If your target market can access your website conveniently on their mobile devices, then they are more likely to complete contact forms, make purchases, and become a loyal customer of your brand!
7. It Prepares for the Future
As the global commerce and technology continue to intersect and develop, it can be a real challenge for businesses to see what is coming up next.
One of the main benefits to having a mobile-friendly, responsive website is that even for technology platforms that are dynamic – such as wearable devices and smartphones- your website will still run very well and be optimized. This means that mobile-friendly website will serve your business for years to come.
These are just of the compelling reasons why your business needs a mobile-friendly website today. If you want to survive in the competitive market, you either join the bandwagon and make your online presence much stronger or be left out by your competitors. It’ s your call.