A massive amount of the entire global population is currently in their den due to the catastrophic pandemic – COVID-19. Some of the questions that are haunting individuals these days are:
How are businesses of the various sectors going to sustain themselves?
What will be the next step of the numerous economic engines that are scattered all over the globe?
Even if the situation is dangerous, you cannot put a hold on any of your business marketing efforts. Social Media Marketing is now the saviour of numerous businesses all over the world. Mobile App Development Company of today’s time is equipped with a highly talented team of people who can curate the best Social Media Marketing Strategies for coping with the pandemic.
These companies are also presenting Work from Home opportunities that are bringing in loads of talented and experienced individuals. As you work with those teams, prospects for your own business also increase. All you need is patience, dedication & drive to maintain a stable life in times of such uncertainty.
Why Social Media Marketing is gaining momentum?
The reasons why COVID-19 business days will flourish with social media strategy services are as follows.
- As per reports, approximately 70% enhancement in time is noticed in context to the time spent on browsing and using various mobile applications. This is mainly because people need to kill time, calm themselves, and seek information, etc during the days of lockdown.
- Influencers these days seem to have everything figured out. For instance, they have a stable following, the resources needed for self-creating content from home, fantastic expertise & a lot more. They are very much familiar with all types of online marketing. But as the economy has slowed down, they will also face challenges. However, you can grab this opportunity for putting their services to work for your brand as they will be accepting reasonably priced deals.
Powering social media strategy marketing during the pandemic
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- Post content on social media more than usual – When you witness your very own social media utilization during COVID-19 business days, do you feel that you are allotting much more time on Instagram and Facebook than usually you do? If you are hooked more onto these networks, then there is no doubt about the fact that the market is as well. For example, suppose you post stories or feeds 1 to 2 times in one day, simply amp it up to 2 or 3 times. However, spacing the various posts at an interval of 3 hours in between is paramount.
Some ideas that you can follow for posting on social media are:
- Take a sneak peak in all the various elements of social media strategy you were operating on. For instance, were you working on a fresh product or preparing for a new service? You need to offer your existing as well as potential customers something really valuable when all this virus hocus-pocus gets over.
- Whatever the genre or niche of your business is, you can opt to post some fun ideas that customers can engage in that are directly linked to your business. For example, if your business is a salon, you can share DIY hair tips for preventing your precious customers from chopping off their own hair. On the contrary, when you are a CPA or attorney, you must share few applicable tips that can help people. Everyone in the current world is escaping to numerous social media networks and apps for distraction & fun. Take advantage of it completely.
- You can display contents like videos and images as updated about your business & the employees. As you post the pictures or videos, people will automatically get a feeling that they are all together in this pandemic and they shall overcome it together. By showing your audience what you are actually working on, you offer a shared experience for the entire world.
- Ramping up email marketing – If unable to understand which social media strategy for small business you need, go with this one.
If your business is actively engaged in email marketing already, then kudos to you. But if you have placed not so much focus on this, then you must send out a few emails informing the subscribers about the current updates. It can include anything starting from new products or services to be launched after the lockdown, update about when the business will resume, any new offers or discounts after lockdown, etc. Sending emails and newsletters on a regular basis is important.
- Targeted social media & Google ads – We know that the COVID-19 business days are challenging & difficult but by following effective social media strategy tips, we can do it all. For instance, this is the time when you need to benefit from digital ads. What do you want your audience to witness? Whatever it is, simply create a post & upload on Facebook. Is the business doing well from all the search ads? You can position some targeted Google ads. You can really keep the happenings of the business in front of your target audience with the help of digital ads.
Final Say
Weathering storms like COVID-19 is no joke. This is a time of scarcity, uncertainly, worry & anything catastrophic. But if you are blessed with your own Mobile App Development Company or if you work for one, assign & divert your time and effort in developing social media marketing strategy that will help businesses of numerous corporate, media, industrial sectors thrive successfully. Only way we can deal with this pandemic is by staying in unity & looking out for each other’s requirements. Not to forget we all need to stay home to stay safe. Use this ultimate social media guide for chalking out the next plan. Also, we are always here to serve you when it comes to social media strategy services. Our social media marketers are the best in town. Connect with us to know more.
We all will fight this together & win gradually.
Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn