A sample 3-part cold email automation (ideal for IT, SaaS businesses)

Sample outbound automation sequence

A simple 3-part cold email automation for IT, SaaS and almost any b2b sector

We highlighted below the best practices for a 3-part cold email automation. We are not going to write out the exact templates because there are literally hundreds of them online. Even worse, templates get overused. It’s essential that all your emails are unique to what you offer, unique to your business and relevant to your industry.


Email 1: The personal and well-researched email (day 1)

The first email is very important. You are a stranger, who has never provided any value to your prospects. Make sure this email has the following:

  • Research on your prospect (name is the minimum)
  • Research on your prospect’s business (industry, news, relevant information for your pitch, their problems, industry problem)
  • Relatively short copy
  • A clear call to action
  • Communicate the value you offer very clearly
  • Don’t ask for a lot of compliance
    • Don’t sell anything
    • Don’t ask them to schedule a call via a scheduling app
  • Ask a yes/no question if they want to connect with you, or what ask day suites them the most to complete the next step (usually a follow-up call)

Email 2: The smart follow-up (day 3)

How to write this email?

No reply? Don’t worry. The money is always in the follow-up. So, how do you go about writing this email?

  • Only briefly touch on the value you want to provide, all the information should be already in the previous email
  • Remind them politely that they haven’t responded
  • Try a different tone, length and angle in this email in comparison to the first email
  • Ask them to do one simple action, such as confirming what day they are available to speak

You can test this step and send the follow-up email in a new thread, with a new subject line. Alternatively, you can send it in the same thread so the prospect can easily refer to the previous email.

Email 3: The break-up email with a lot of value (day 6)

How to write this email?

By now it’s very likely that your prospect registered your emails. Again, most of the time it takes 3 (or more) emails to get noticed. What to include?

  • State that you will no longer follow-up
  • State that you will be still willing to help them in regard to their problems in the future – as your business focuses on solving these problems
  • Send a free resource, such as a checklist, whitepaper, guide or your best blog post
Please share:
Posted by / January 23, 2017 / 0 Comments
Posted in
David Kanika

David Kanika

David Kanika is App Marketing Mind’s CEO and marketing strategist. He uses a variety of marketing techniques to acquire customers and oversees implementation of client campaigns. David studied Psychology and has a background in financial services prior to embarking on a career in marketing. He is a vegan and he loves to tell people.

Leave a Reply

Your email address will not be published. Required fields are marked *


Join our newsletter
Get instant access to great sales and marketing content.
From generating app development leads to increasing app downloads.

You successfully signed up
Free SEO analysis
We will look at your site's SEO to understand
how to
Don't miss out!
Be the first to receive great content
Download our FREE products worth $50+ below
Do you own a mobile app or a SaaS solution?
Learn how to optimize your app store listing in under 5 minutes for 10-13% increase in downloads
Grade your SaaS sales processes against the best growth practices for improved user acquisition strategy and increased revenues
SaaS Sales Checklist
App Store Optimization Blueprint
Lack of revenue kills SaaS businesses
SaaS sales strategy steps
Download one of our most valuable SaaS diagnostic tools - The SaaS Sales checklist, and implement the fundamental sales strategy building blocks into your business today
[Free Tool] Download The SaaS Sales Checklist
Use the SaaS Sales Checklist to improve your sales processes and drive more revenue by organizing all your sales components!
saas sales
Free Tool: App Store Optimization Blueprint
Optimize your app store listing using the best practices for increased conversions. Follow this ASO blueprint to maximize every ad dollar and every user that comes across your app
Free SaaS Sales Strategy Analysis
We offer a free confidential consultation to marketers, sales executives and SaaS CEOs aiming to accelerate growth or improve their current sales processes. You will receive...
  • 30min 1:1 consultation
  • Analysis and suggestions for improvements
  • Free actionable advice