It’s a well-known fact that app marketing cannot be done right without Social media marketing. But some apps need it more than others. While gaming and learning apps rely more on word of mouth marketing and App store optimization, lifestyle apps like shopping apps need a strong social presence to connect with potential users.
Lifestyle apps are apps that are needed by their users. These apps aim to make the daily life smoother. Lifestyle apps give app marketers a great opportunity to build a more intimate relationship with their app users. So let’s dig in to find out why and how social media can benefit mobile marketers for this particular niche:
1. You can connect with potential users on Social Media
Since the potential user of a lifestyle app is more active on social media than anyone else, it is more likely for marketers to connect and promote their app on various social media platforms.
Let’s take the example of a real life case study: In June 2015, the Unicode Consortium launched a taco emoji. To celebrate this, TacoBell created 600 mashup gifs. People who tweet a picture of a taco emoji with another emoji at their account, will get back a photo mashing up the two images.
The result: The campaign received more than half a million tweets in just 5 days.
The best part: it’s FREE!
2. You can promote latest offers or new products:
Lifestyle apps are bound to have lot’s of products and offers going on at any given time. You can post enticing pictures of the products, along with any deals you have going on. Always include a direct link to the specific product for fast purchasing at your online store.
You can ask your existing users to post pictures of themselves using your products. By doing so you can reach millions of potential new customers within minutes.
3. You can showcase your products through videos
Create and upload the videos of your best products to create awareness. For a lifestyle app, it’s all about how good looking your app is. With the help of videos, it will be easier to showcase multiple products at once. Sony, in its video contest on Facebook, asked users to create trailers for the promotion of the movie ‘The Priest’ and submit it.
4. You can encourage referral marketing through contests
By asking your existing users to promote your app via tagging their friends and followers on Social media you can do referral marketing for free. Offer some incentive to your existing customer like a discount or coupon in exchange for this. Holding contests will not only promote your app to new users but will also help in customer retention and branding.
Case study: Owaves is a wellness planning app, where users can visualize the percentage of the day they spent doing certain activities. The marketing team developed a social media contest to engage these consumers with the app in their daily routines. The result was 120% more in app activity.
5. You will have a better conversion rate for social ads
The social profile of a lifestyle app is bound to have better follower numbers than any other kind of app. This will affect your social ads, as it will increase the conversion rate of your ads. This is an exclusive opportunity for lifestyle apps that should be used by the app marketers. Here is a real life case study to optimize your ads in order to get 28.64% of paid traffic installs (of the total number of downloads).
Long story short, the best marketing channels for Lifestyle apps aren’t the usual app install ads because these apps are like helping hands that show up to serve. Social media offers you great scope for app marketing which is also free. So just figure out which Social platforms are best for your app, create your unique social strategy and see your app installs growing linearly.
Thomas Kriebernegg is the CEO at App Radar, an App Store Optimization Tool, to help app developers understand and improve their app store ranking. He has not only a passion for apps but is a Growth Hacking enthusiast.
App Radar: https://appradar.com/