Learn How Businesses Use Instagram Stories (Infographic)

Having a perfect marketing (or in our case, SaaS sales) campaign is of utmost importance as it is the best way to increase sales. Nowadays, the internet is considered the perfect place for companies to advertise products and services, and with such a huge online audience it is no wonder why.

Ever since it was released in 2016, Instagram Stories became a hit among marketers. One of the reasons is that it has more than 400 million users on a daily basis.

Whether it’s a product promotion, an inside look, or an influencer takeover, companies use different types of Stories to bring their products and services closer to the customers.

For instance, Apple’s AirPay mobile payment service made Stories to drive app installs among millennials. This eventually resulted in a 17% increase in app installs, 52% decrease in CPR, and a 35% decrease in CPM.

Another great example is ecommerce platform Tokopedia. It created a mobile app install campaign using Stories, which led to a 54% increase in app installs, a 35% lower cost per app install, and an 11% increase in reach.

Let’s take a look at several figures which show the current trends in business usage.

24% of businesses rank Story engagement as a measure of success.

88% of businesses state that they want to increase posting to Instagram Stories in 2018.

30% of businesses plan to create Instagram Stories ads in 2018.

Don’t stop here! Scroll down and take a look at the infographic below to find out more about how businesses use Instagram Stories.