The competition among websites and blog posts are getting fiercer and fiercer. All of them are trying to rank really high on the various search engines available to internet users found across the world. They are also striving to produce numerous contents that are both relevant and easily searchable. It does not help them that Google – the top search engine on the internet – often updates their SEO algorithm, making it harder to keep up with all the changes.
Improve Ranking by Improving User Engagement
Engagement in SEO terms is the amount of time a user spends on a certain page. If you run a blog or a website, you would want readers to spend a long time reading your post. You don’t want them clicking into a link only to close it in a matter of seconds because this would mean that they did not find your content helpful.
The simplest thing you can do to improve your user engagement is by creating articles that can be easily read. Readers like to scan the articles they read online to save time and effort. Give them want they want by following this format:
- Shorter paragraphs
- Shorter sentences
- Bullet points
Increase Content’s Likelihood of Ranking by Increasing Its Length
Backlinko has done a recent study, which found out that longer contents have more chance to rank higher in SERPs (search engine results pages). Admittedly though, writing posts that contain 2000+ words is not for everyone.
Instead, what you can do is to review your previous posts, find ones that are already doing well, and update them with more content and information to make them longer. By doing this, you can entice your audience to reread them.
Turn Your Attention to YouTube SEO
YouTube is the second most popular search engine. It would be a waste if you are not going to include it in your SEO tactics this year. If you focus in YouTube SEO, you can easily receive twice more traffic than what your website would normally have. It would also push you to Google’s first page for it often contains results coming from YouTube as well.
Enhance Your Site’s Speed
Google often emphasizes the significance of a site’s speed. In fact, it announced back in 2010 that it would start using it as a ranking factor. This is particularly because web users would often abandon a website if they do not load within 2 seconds or less.
Fortunately, there are many tools you can use to test out your site’s speed, including the Accelerated Mobile Pages Project – which you can use to test if your website is mobile-friendly as well. Take note that even app development agencies and studios utilize these tools to ensure their speed.
Build Backlinks for Good Rankings
Building backlinks is a tried and tested SEO tactic that will ensure good rankings for your website. According to Moz, your website’s backlink profile is the most reliable indicator of its future rankings. A past study they did had suggested that sites without backlinks have found it nearly impossible to reach a high rank – even when they produced good content.
You have to be wary though where you build your backlinks. This is because low-quality links which are easily spammed with paid links, blog comments, etc. no longer work as well as it did in the past.
The tactics being used by people to produce good content across the world is changing over time. Become updated with all these changes to ensure your website’s ranking and relevance this 2017!
About the Author:
Justin is a digital marketing specialist for SEO-Hacker. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write about different topics and blog during his free time while watching anime and TV series. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.