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Top 7 reasons why your business needs a mobile friendly website

Top 7 Reasons Your Business Needs a Mobile-Friendly Website Right Now

As more and more business enters the market, the need to adapt to the new technologies is increasingly becoming more imperative nowadays. As our society is rapidly becoming purely digital, companies must be quick in using new tools and platforms to protect their position in the market and not be buried by the stiff competition.

In the online age, what are tools that your business is currently using to stand out from the crowd?

One of the musts, in order to rock in the digital plane, is having a website for your business. However, a website that only runs on desktop PCs and laptops won’t be enough to resonate in the online world, but why? Because of mobile devices.

With 80% of internet users owning a smartphone today, there can be no doubt that most of the organic reach today are coming from mobile users. In fact, over a billion people across the globe are using their mobile devices to access the internet nowadays! That’s a huge number that any business can’t afford to ignore, especially that are aiming to further increase their market reach.

Wondering how mobile-friendly website can improve your business? Here are the key takeaways from the infographic from Harris Myers that reveals the top reasons why mobile-friend.


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1. Most Customers Are Now on Mobile

As of 2013, mobile devices have surpassed desktop PCs and laptops in terms of time spent on online shopping. According to comScore, 55% of all time spent with online retail in June 2013 occurred on a mobile device, while 45% occurred on desktops. Specifically, smartphones accounted for 44% of retail internet minutes while tablets accounted for 11%

This trend is rapidly rising. Last year, smartphones now account for 78% of digital media time spent.

That said, most of the companies today are implementing the “mobile-first” approach to website design to ensure that their site works seamlessly on mobile devices, while its appearance and functionality automatically adjust to other platforms that the user may have access with, such as desktop and laptops.

For small and medium-sized businesses, this is approach is more cost-effective than creating a second site that is parallel to your desktop-oriented site. Though it’s more work-intensive to build a mobile-responsive website, its benefits are extremely significant in the long run.

2. It is Good For SEO

Since Google’s algorithm update in April 2015, Responsive Design is now favored in Google’s Rankings over having a separate mobile website, or not having a mobile-friendly website at all. This major update also imposes significant penalties in terms of search results on websites that fail to meet its standards for mobile usability.

Matt Cutts of Google said that using a separate website for mobile and desktop might work just fine, but if not handled properly, “might, in theory, divide the page rank between those two pages”. Having a responsive design, on the other hand, “means that everything is handled in one URL and so the page rank doesn’t get divided”

Search ranking is critical for many businesses nowadays, so if you do not want to lose it to your competition, you better create a mobile-friendly website today.


3. It Provides Better User Experience

Another reason why your business will benefit from having a mobile-friendly website is that it provides your audience with better mobile experience.

Mobile user experience is such a great deal nowadays that in fact, 52% of users said that a bad mobile experience made them less likely to engage with a company!

Imagine this: A visitor to your website is very much interested in your product, to the point he already told ten of his friends to check out your website. Now, they used their mobile devices to access your site, but unfortunately, it took thirty seconds to load, and worst, the page content were not displayed properly.

Will they still buy from your website? Most probably not.

A bad user experience can immensely affect the reputation of your brand. If the user has to spend time scrupulously zooming and scrolling around a desktop website on their mobile, they are more likely to leave your site within the first few seconds.

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4. It Enhances Your Social Media Marketing

The rise of mobile devices also has a direct impact on the explosion of social media networks these days. In fact, 91% of mobile internet access is used for social activities.

If your business is utilizing social media marketing, then probably most of your followings are using their mobile devices to access your website. If you want to maximize your social media marketing efforts, you need to design a website that is responsive and can make your products and services more shareable.


5. It is Cost-Effective

The “mobile-first” approach ensures that the appearance and functionalities of a desktop website, such as comprehensive menu navigation, are rescaled based on the device or equipment being used by the user.

In doing so, you no longer need to create and manage separate websites for mobile devices and desktop PCs, allowing you to save a lot of money on design, development, and maintenance cost!


6. Better Conversions and Sales

On top of all the benefits of having a mobile-friendly website, it will also help you improve your online conversions and sales.

If your target market can access your website conveniently on their mobile devices, then they are more likely to complete contact forms, make purchases, and become a loyal customer of your brand!


7. It Prepares for the Future

As the global commerce and technology continue to intersect and develop, it can be a real challenge for businesses to see what is coming up next.

One of the main benefits to having a mobile-friendly, responsive website is that even for technology platforms that are dynamic – such as wearable devices and smartphones- your website will still run very well and be optimized.  This means that mobile-friendly website will serve your business for years to come.

These are just of the compelling reasons why your business needs a mobile-friendly website today. If you want to survive in the competitive market, you either join the bandwagon and make your online presence much stronger or be left out by your competitors. It’ s your call.

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The best 7 tips for retaining app users with a great onboarding experience

How to retain users with the right onboarding strategy?

It is critical to have a great mobile application with even better onboarding experience. If the user onboarding experience is great, then the churn rates get lowered along with the boost in long-term success factors like user retention and user life-time value. In order to increase retention, your apps must offer consistent and smooth user experience which includes design, customer delight and a great deal of value. This article is going to explore the best ways that will turn the guest users or initial downloads into highly engaged users.


1. Create a path of minimal resistance:

The harder for people to sign up or sign in in the app, the more will be the abandonment rates. The single log-in screen is the best and preferred by the social media and entertainment apps. After all, user onboarding with mobile (or any other) apps is basically about making it easy for the users to log in and to start using the app. Hence, you must choose the path which is least resistant and difficult for people. But this route is not always the right choice made. The utility of the app and the concept of the app; both are the deciding factors for the different method of onboarding.

  • Usefulness-oriented:- transmits information about the value of the app.
  • Performance -oriented:- demonstrates the vital functions of the app.
  • Progressive:- enlightening the customers through ushered instructions.
  • Hybrid:- combination of two or all of the abovementioned points.

Apart from the fact that which method of user onboarding is the best, the primary motive is to make it as easy as possible for the users to start using the app.


2. Keep the amount of sign up or log-in fields to a minimum:

We often face trouble while filling long forms on phone or mobile where the screen size is small. So, it is ideal to allow only a single screen log in process like the social media apps do but some apps might require more information than that. Like an app based on service has user base of existing customers. In such circumstances, where you need a lot of information, you might break the one screen rule. Given below is a demonstration of an application of a large home services company, the sign-up process of which is divided into various steps.

In such circumstances, where you need a lot of information, you might break the one screen rule. Given below is a demonstration of an application of a large home services company, the sign-up process of which is divided into various steps.


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3. Stick to ‘one screen’ and ‘one concept’ principle:

People often pay more attention if something is defined into key points rather than beating about the bush. Onboarding screens must collocate information in single screen and should avoid surcharging the user with useless information. This should be followed especially in the usefulness and performance oriented app onboarding where the basic motive is to educate the users about functions and commune values.


4. Give feedback quickly:

Feedback is very important in an app onboarding process as it reflects the faults and successes in a validation process. Feedbacks can also be used through animations which stimulate the interactions positively.


5. Utilization of ushered interactions to achieve development:

There are also some apps which are complex and not easy to understand and use. Such apps provide a tutorial or guide to make the user familiar with the use of the application. Those apps which provide the most successful app user onboarding experience also give provide the excitement and fun of using and learning something new. This method is mostly preferred in video games where the user just play the game for a while to become familiar with the control and tricks of the game.


6. Make a use of animation:

Subtle animation should be used to draw the attention of the user to something which is undiscovered or to indicate progress or development etc. It should only grab the attention of the user but should not irritate him.


7. Keep testing consistently:

The feedback and reviews given by the users will help you in improving your application. Mobile app development service should never stop listening to the views of the users as it will help them in removing friction and making the app more user-friendly. Try new things if you have sufficient data to discern patterns and test to see if the users love the new idea or hate it.


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Top 5 tips for developing secure and bug free apps

how to develop bug free app

Not sure how to develop bug free mobile apps?

Stability is always important when it comes to apps, whether it is a web application or a mobile one. It is especially important in the latter case given the number of security issues that arise in mobile apps and the number of initiatives being taken in this regard. Any developer involved in mobile app development is invested in the idea of a bug free mobile app and strives towards making his/her app bug free. However, it isn’t quite as easy as it sounds and being in the industry for some time now, we came up with a few ideas and strategies that can help developers come up with bug free apps.

With a mobile app, user privacy and security are the foremost concerns as apps access contact details and other personal information about the user. In such scenarios, detailed planning is required to ensure security of user information. Here are some of the things that you should consider doing to ensure the same.

#1: Have a detailed and thorough plan to ensure security

Having a plan in place before working on your mobile app development and looking out for possible issues and breaches is a very good way to approach handling security in your app. Also, keeping abreast of all the latest threats and vulnerabilities in apps and how developers around the work are handling them is recommended. There are security guidelines too that are coming up and sticking to the highest benchmarks would help ensure that there is no privacy or security violation.


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#2: Test in cycles and iterations to get the best results

A clear cut testing plan is essential if you seek to combat bugs and having multiple rounds of testing at various stages of development is essential. With our experience in Android application development, we also recommend that you take up beta testing. This is perhaps one of the most used testing norms whereby user inputs are taken into account and used to improve the app’s functionality and user experience. We vouch by it and recommend that you give it a try to ensure that your app is bug free!

#3: Revise your code multiple times

Code checks and revisions should be built into the development process and with many iterations, it becomes possible to identify defects early on and improve performance, etc. Get others on your team to review your code and keep doing this multiple times to ensure a bug free app.

#4: Use the debugging tool well

Debuggers are extremely useful and will help you improve the quality of your app. Debuggers needn’t necessarily be a pain; they can be used to improve your app quality and help you fix bugs in a jiffy. Invest in a good debugger and reap rich rewards!

#5: Use automated tools for testing

Automated test scripts help you identify a lot of errors and also save you much time. Agreed that you would have to work on writing the automated test scripts but it is effort well invested. Rather than relying on your team or users to identify issues, your test scripts will help you rule out a lot of nasty bugs and we recommend that you employ them in your mobile app development.

Achieving a state wherein there are no bugs at all is virtually impossible and a lot of the maintenance work that goes into apps is all about fixing some glitches and releasing updates. However, putting in your best effort during Android application development can help you rule out a lot of potentially problematic bugs and the more you focus on this, the higher likelihood there is of avoiding a lot many errors.

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The Ultimate Pre and Post Marketing Strategy for Mobile Apps

app marketing strategy

Since there are thousands of apps available in the app stores, it becomes quite difficult to establish a unique place in the web market. No matter how interactive and user-friendly your mobile app is, if you haven’t prepared a robust pre as well as post marketing strategy, you won’t generate desired results.


Being an app marketer, make sure you understand the fluctuating needs of the customer’s behavior as well as marketing trends before getting into any promotional activity. After accessing your business needs, specific niche and marketing trends, you can create a robust marketing strategy for both the pre-launch and post-launch of your app.


Here in this blog post, we will go through the pre and post app marketing strategies that are effective and result-oriented.

Let’s get started!


Pre App marketing Strategy 


1. Set your app marketing goals carefully

While promoting a mobile app may be a new task for you, setting up goals is one of the most common and vital steps in all marketing campaigns. Before the launch of your application, make sure you set determined goals for your product.


Be realistic, specific and clear while planning your app marketing goals. Take the feedbacks from your targeted app users or audiences, and understand what they expect from you – this will help you create quality content for your marketing strategy.


2. Create stimulating demo videos

Once setting up your marketing goals, it’s the right time to craft simple yet appealing demo videos to showcase the glimpse of your mobile app. This creates an excitement among the people to use that particular app.


For professional looking demo videos and teasers, use the creative and inviting content. Stimulate people to see your video at least for once. You can even promote these types of stuff on social networking sites as well. There you will get more exposure and you could also generate better results.


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3. Get ready with your content

Marketing an app via unique and quality content is one of the best ways to get people’s attention. Since people search for fresh and informative content, you can prepare all the content such as blog posts, articles, forums, press releases, and newsletters related to your mobile app to encourage more mobile users towards your brand.


You can also hire a professional content writer or a blogger who can help you create high-quality content for your mobile app marketing. This can create awareness about your app among targeted mobile users, which is good for your brand as well.

4. Publicize the launch date and time of your app

Make an official announcement about the launching date of your mobile app. You can do this two or three days before the launch of your app. You can give detailed information about your app to let reporters write news about it with ease.


You can also share logos, screenshots, and demo videos to the specific web audience to make a grand launch of your mobile app.

5. Promote app reviews across web channels

After the launch of your app, make sure you get reviews by sending the app the specific industry experts, bloggers and media personals, big review websites and other popular sites.


Also, post a short description related to the app launch on all social networking sites to get more online visibility.


Post-Launch App Marketing Strategies

Don’t stop the marketing campaigns after the launch of your mobile app. Keep creating fresh and quality blog posts, articles regarding the new features of your app. Below are some other strategies that you should keep in mind:


1. App Store Optimization (ASO)

app marketing guide ASO

ASO is the SEO of the App marketing world. This means you will need to optimize your App Store listing page to get better ranking in the App Stores. This makes it easy for potential visitors to discover your app. So, optimize the app store title. Create a title that can represent your brand within a glimpse.


Since the limit of App Icon Name is restricted to 12 characters, make sure you optimize it according to the specific requirement. Also, create ASO friendly description for your app and choose the right category in the app store to save your mobile user’s precious time.


2. Send emails and newsletters

Expand your email list by creating and sending professional looking emails to your potential mobile users. Convey your messages related to the new updates of your app to your subscribers creating beautiful and customized newsletters.


3. Social Media Marketing

app marketing social media marketing

Promote your app on different social media platforms such as Facebook, Google Plus, Twitter, Pinterest, YouTube, etc to grow your customer base. You can use videos, images relevant to your app on these platforms to grab the attention of more and more people.



These are the pre- and post app marketing strategies that will boost your marketing reach and also enhance your brand awareness across the web.


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The best tips for making your App Development Agency SEO ready

The competition among websites and blog posts are getting fiercer and fiercer. All of them are trying to rank really high on the various search engines available to internet users found across the world. They are also striving to produce numerous contents that are both relevant and easily searchable. It does not help them that Google – the top search engine on the internet – often updates their SEO algorithm, making it harder to keep up with all the changes.


Improve Ranking by Improving User Engagement

Engagement in SEO terms is the amount of time a user spends on a certain page. If you run a blog or a website, you would want readers to spend a long time reading your post. You don’t want them clicking into a link only to close it in a matter of seconds because this would mean that they did not find your content helpful.

The simplest thing you can do to improve your user engagement is by creating articles that can be easily read. Readers like to scan the articles they read online to save time and effort. Give them want they want by following this format:

  • Shorter paragraphs
  • Shorter sentences
  • Sub-headers
  • Bullet points


Increase Content’s Likelihood of Ranking by Increasing Its Length

Backlinko has done a recent study, which found out that longer contents have more chance to rank higher in SERPs (search engine results pages). Admittedly though, writing posts that contain 2000+ words is not for everyone.

Instead, what you can do is to review your previous posts, find ones that are already doing well, and update them with more content and information to make them longer. By doing this, you can entice your audience to reread them.

Turn Your Attention to YouTube SEO

YouTube is the second most popular search engine. It would be a waste if you are not going to include it in your SEO tactics this year. If you focus in YouTube SEO, you can easily receive twice more traffic than what your website would normally have. It would also push you to Google’s first page for it often contains results coming from YouTube as well.


Enhance Your Site’s Speed

Google often emphasizes the significance of a site’s speed. In fact, it announced back in 2010 that it would start using it as a ranking factor. This is particularly because web users would often abandon a website if they do not load within 2 seconds or less.

Fortunately, there are many tools you can use to test out your site’s speed, including the  Accelerated Mobile Pages Project – which you can use to test if your website is mobile-friendly as well. Take note that even app development agencies and studios utilize these tools to ensure their speed.

Build Backlinks for Good Rankings

Building backlinks is a tried and tested SEO tactic that will ensure good rankings for your website. According to Moz, your website’s backlink profile is the most reliable indicator of its future rankings. A past study they did had suggested that sites without backlinks have found it nearly impossible to reach a high rank – even when they produced good content.

You have to be wary though where you build your backlinks. This is because low-quality links which are easily spammed with paid links, blog comments, etc. no longer work as well as it did in the past.

The tactics being used by people to produce good content across the world is changing over time. Become updated with all these changes to ensure your website’s ranking and relevance this 2017!


About the Author:

Justin is a digital marketing specialist for SEO-Hacker. He loves staring at large amounts of data while trying to figure out what to do with it. He attempts to write about different topics and blog during his free time while watching anime and TV series. The internet is his playground while the world is his bedroom. He’s still trying to figure out what to do with data.


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Why Lifestyle Apps Must Have An Engaging Social Profile

It’s a well-known fact that app marketing cannot be done right without Social media marketing. But some apps need it more than others. While gaming and learning apps rely more on word of mouth marketing and App store optimization, lifestyle apps like shopping apps need a strong social presence to connect with potential users.


Lifestyle apps are apps that are needed by their users. These apps aim to make the daily life smoother. Lifestyle apps give app marketers a great opportunity to build a more intimate relationship with their app users. So let’s dig in to find out why and how social media can benefit mobile marketers for this particular niche:


1. You can connect with potential users on Social Media

Since the potential user of a lifestyle app is more active on social media than anyone else, it is more likely for marketers to connect and promote their app on various social media platforms.

Let’s take the example of a real life case study: In June 2015, the Unicode Consortium launched a taco emoji. To celebrate this, TacoBell created 600 mashup gifs. People who tweet a picture of a taco emoji with another emoji at their account, will get back a photo mashing up the two images.


The result: The campaign received more than half a million tweets in just 5 days.

The best part: it’s FREE!


2. You can promote latest offers or new products:

Lifestyle apps are bound to have lot’s of products and offers going on at any given time. You can post enticing pictures of the products, along with any deals you have going on. Always include a direct link to the specific product for fast purchasing at your online store.

You can ask your existing users to post pictures of themselves using your products. By doing so you can reach millions of potential new customers within minutes.


3. You can showcase your products through videos

Create and upload the videos of your best products to create awareness. For a lifestyle app, it’s all about how good looking your app is. With the help of videos, it will be easier to showcase multiple products at once. Sony, in its video contest on Facebook, asked users to create trailers for the promotion of the movie ‘The Priest’ and submit it.


4. You can encourage referral marketing through contests

By asking your existing users to promote your app via tagging their friends and followers on Social media you can do referral marketing for free. Offer some incentive to your existing customer like a discount or coupon in exchange for this. Holding contests will not only promote your app to new users but will also help in customer retention and branding.


Case study: Owaves is a wellness planning app, where users can visualize the percentage of the day they spent doing certain activities. The marketing team developed a social media contest to engage these consumers with the app in their daily routines. The result was 120% more in app activity.


app social marketing winner


5. You will have a better conversion rate for social ads

The social profile of a lifestyle app is bound to have better follower numbers than any other kind of app. This will affect your social ads, as it will increase the conversion rate of your ads. This is an exclusive opportunity for lifestyle apps that should be used by the app marketers. Here is a real life case study to optimize your ads in order to get 28.64% of paid traffic installs (of the total number of downloads).


Long story short, the best marketing channels for Lifestyle apps aren’t the usual app install ads because these apps are like helping hands that show up to serve. Social media offers you great scope for app marketing which is also free. So just figure out which Social platforms are best for your app, create your unique social strategy and see your app installs growing linearly.


Author Bio:

Thomas Kriebernegg is the CEO at App Radar, an App Store Optimization Tool, to help app developers understand and improve their app store ranking. He has not only a passion for apps but is a Growth Hacking enthusiast.


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What challenges do you need to overcome as a sales rep for app development?

app sales person getting more deal through dealing with obtacles

The sales role is not everyone’s cup of tea, it needs a lot of convincing power and knowledge of right sales technique. Are you looking for a sales job? Well, apart from a degree you need to be good in several things such as communication, convincing, problem-solving, knowledge of the product or service, and much more. The sales world is a people-centric business, interpersonal communication skills and customer interaction is crucial here. Sales professionals are responsible for determining customer demands and needs, communicating the features and benefits of the products or services being offer
ed, and solidifying transactions to supply those products or service.


While performing your duties as a sales professional you will come across a lot of challenges. To be exceptional you need to tackle these challenges, below I have given the common challenges and how to overcome them.


Target Audience

The biggest challenge for a sales professional is to get a qualified lead. A lead is nothing but a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. Most of the business get access to the sales leads through various marketing channels.


Solution: Many of the professionals tackles this problem by selling the product or service to unqualified leads. It is an unacceptable way, you must understand who are your target audience. Selling your product or service to people who don’t need it will make the situation worse. It can tarnish your and the company’s image. So, it’s better to target the right audience as your customers.


Building Trust

Building trust in your potential customers will be also a challenging task in your career as a sales professional, whether you sell cars, investment or apps. Trust building is essential with the customers for boosting your credibility. If the prospects are not feeling confident and comfortable buying from you, they will move on to another seller.


Solution: Transparency and honesty, even if it isn’t in your interest will be a solution for building trust in your customers. Getting aggressive and manipulating customers will be of no good, instead be genuine and keep your word. Share your knowledge, experience and expertise about the product or service you are selling. This can be done by talking one on one with the buyers or by using social selling, writing a blog, speaking at seminars, etc.


To Be Business-like

Many sales professionals, especially freshers in this field fail to perform their task effectively. They end up being unproductive, which is due to lack of planning. A lot of your time will be occupied doing the tasks like filling out reports, inputting data, and updating call sheets. All these things consume plenty of time and leave you with very less time for doing actual sales.

Solution: Using the advanced technology will be a simple solution for this problem. Implementing automation tools and technology can help you eliminate many of the tedious and time-consuming administrative tasks. New tools to automate your work in the easiest way keeps on hitting the market. Search for such apps or software or program, whatever you may call it, which will help you improve productivity and efficiency.


Closing The Deal

Closing is nothing but the last logical step which you would take for your goal-oriented conversations. Closing the deal it is a big challenge for many sales person. You might hold your client the entire way but might lose them at the 11th hour.


Solution: There are lots of crafty closing tricks out there, and they rarely work. That being said, when you have a long sales cycle, or you’re selling a complex product, it gets very indistinct when consulting ends and paid engagement begins. You have to cross a line with your prospect by telling them it’s time to buy it. There’s is no easy way than indicating or telling upfront if it’s high time but in a formal/professional way.


So these were some most common challenges you could face as a sales professional. f you are choosing sales as your career, then there might be more such challenges coming your way. All I can do is advise you not to stress and take the help of your seniors. I hope you’ve got a better understanding about sales and its challenges. If you have any doubts or suggestions regarding this blog, please write to us in the comment box.


Author Bio 

Hi, I am Aditya Singh, I am passionate about writing blogs, lyrics, social media posts and articles. Currently working as a content writer at Aasaanjobs and focused on writing and learning about worldwide recruitment scenarios.


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Guidelines to follow when releasing an app

When organizing to design an app, the businesspeople will be entangled in a dilemma as to where to begin. App development is split into three groups related to it being a customer app, an overhauling impact and phasing a web app to its mobile counterpart. The expenditure and quota are of major consequence to app development.


All the major aspects are listed below. All have to be taken into account prior to, during and post launch of any app.


Before launching your app

Choosing the right app platform:

The company must determine on which platform the app has to be released namely iOS and Android both of which have their benefits and disadvantages. iOS apps lead in terms of revenue but Android is the champion related to compatibility and retaining of users.

iOS is preferred if the brand concentrates on paid-for apps and in-apps purchases. Android’s advantages are that it has a bigger platform, has a big spread regarding products and there is the absence of sequences related to approval. The downsides are that there is a hindrance to supervise experience because of the OS versions and the point that risk of errors to happen are higher. Also related are some piracy problems. iOS has its pros in the form of a good reach, sophisticated tools, and a rigorous security aspect. Its disadvantages are that the approval takes a long time and it is more confined with relations to data distribution and marketing.

Designing an app can be done on both the platforms with the only disadvantage being the time taken to design, along with the expenditure invested in.


Obtaining beta testing factor:

Beta users are suggested for testing as they provide accurate and authentic reviews and hence it is the most vital aspect regarding testing. The designers can have either a private or public beta testing. By taking the potential customer into account the public beta testing is suggested as the prospective users can be anybody. Beta users are tough to find which is simplified by manipulating TestFlight. The factors of network, load etc should also be taken into account.

It is suggested for the experimenting team to do it manually as it may carry out well in the beginning and after sometimes tools like AppPurify can be used to conserve time.


Implementing acquisition action

The subsequent major undertaking after designing an app is to identify users. Apps must have a proper user base and it is the vital priority of the brand to prosper.

It is to be noted that only some apps feature paid acquisition whereas all apps feature organic acquisition. Mobile advertising is applicable to obtain a bigger user base.  When the apps are directed to reach the bigger public, it signifies that the brand is engrossed in expenditures to promote the app among users.


In the process of readying an app for organic acquisition, integration of the app for App Store listing must be necessary. App Store Optimization comprises of merging particular keywords into the App Store listing so that the featured app can get good rankings and higher traffic which contribute towards an increase in the download of the app. It is researched and identified that 65 % of the download factor is related to normal browsing in the App store.

Developers will have to disclose the apt snapshots of the functioning of the app to attract users and in turn improve the feedback and ratings. This determines whether the user wants to download an app or not.

The app reviews are proportional to the download of the app which in turn results in the prosperity of the app in the App Store.


During launch:

Marking out which is functional and which is dormant

The liability of the developing team to find out the most used features of an app along with the ones that remain idle has to be taken into account. Basically, it is done to evaluate user-app interaction and the range to which the app is used. Consumers will typically use the features which are required by them. The key features of the specific app support the involved team to progress ahead regarding the app. 

On the event of an app’s release, it is mandatory to focus on the functionality of the app, which when supervised will aid in finding any errors. Prior to the release, the team involved can modify anything as the app is not yet released. Going repeatedly over the performance is key to launching an issue free app.


Researching the initial profitability of the app

The number of downloads although not a contributing aspect to an app’s success, in the long run, is very crucial during the release.  Monitoring the download statistics of an app is the first factor to evaluate the app’s success.

Provided the company wants to design various apps on various platforms, it has to scheme in advance as to how they will organize clairvoyance among the various App stores. The use of App Annie will come in handy as it will track the downloads of the app from its originating point, along with the income generated by the app and its ranking in the App Store.

By perfectly organizing the schemes related to Public Relation and Promotion, the brand can intensify and improve the consumer’s notice, the number of downloads and contribute to the app getting good attention everywhere.


Identifying the retention rates:

The involved team has to identify the initial week retention rates of the app. This is feasible by identifying channels with the most number of downloads and worthy customers. Thus the brand can identify the apt sources and cease activity regarding the idle ones.

Post launch, the team should augment the app to enhance it with many worthy features. Traffic, the rate of downloads, ranking and other such parameters indicates the prosperity of the app, which the developers are trying to enhance and providing them satisfaction regarding the work in the end. 

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What does it take to create a successful messaging app like WhatsApp?

app marketing WhatsApp

What does it take to create a successful messaging app like WhatsApp?

Today’s arena is filled with smartphone users who get fully preoccupied with the online chat messaging apps like WhatsApp, Viber, WeChat and so on. Among them, all WhatsApp plays to be the leader where it has a user base of more than one billion. With each passing day, such instant messaging apps are watching an upward trend at a rapid pace.


According to a recent study, it is shown that during 2016 alone there were nearly 85 billion app downloads for both the Android and iOS platforms. This clearly shows us that the social media apps have influenced our lives deeply. Taking these chat apps as an inspiration, many developers have created their clones, where even some are available with some advanced features such as BlaberChat – WhatsApp clone script.


Popular Social Messaging apps:


We are now in a time period of saying goodbye to the old SMS messaging methods and have wholeheartedly welcomed the mobile messaging apps that prominently offer us more and more security and easiness.


Here are some of the popular social messaging apps that have influenced our life greatly:


WhatsApp:  A cross-platform messaging apps that allow users to share text, images, videos and now comes up with the option of free voice and video calls.


Facebook messenger:  This is also one of the trendiest messaging apps in which you can chat with your Facebook contacts.


Snapchat: A photo sharing app that became very popular among the teenagers for sharing multimedia messages known as “snaps” that are normally photos or short videos which can include effects, text captions.


Apart from these, the other include WeChat, Viber, Google Hangouts, HeyTell and much more. 


What do you want from your App?

It must be kept in mind that developing an app is really a critical task which cannot be started without any clear vision. Without knowing what you want your app to do, starting the development of your app will be vain.  Take a close look of some of the competitor’s apps similar to your idea and note down the features that you also want to include in your creative apps. But always create your own apps that tend to stand out unique.


What makes a good Messaging app?

Instant messaging apps are rising up day-by-day so in order to compete along with them then your messaging app must have all the key aspects that may be overlooked by the users. Your instant messaging app must have all the primary key features like


– voice and video calls

– social media integration

– push notifications

– location tracking

– high security

– scalability

– group chats


Implementing Unique Idea

Creating an app like WhatsApp isn’t unique, but it would stand out from its former if it has been crafted up with few unique features. Users always go for what seems to be standing out from the others. Here let’s see an example of such a WhatsApp clone script- BlaberChat, designed with few unique features.


This WhatsApp clone is fully encrypted with the features of that of WhatsApp in a specialized manner where it assists its users to chat uninterruptedly. Its exceptional features include enabling the user to synchronize their Facebook profile pic during login, instant media files sharing allowing users to share images, video and audio clippings each of up to a size of 50MB and adding up to 1000 members in for a group chat.


In-house or Outsource it?


If you have the technical teams with app development skill sets then you can preferably try for in-house development but there are cases where even it might backfire. On the other side, outsourcing seems to be a better option wherein it allows you to find the expertise for a defined period of time.



So instead of wasting your whole time in the development for an instant messaging app like WhatsApp, you can choose the WhatsApp clone scripts that are now readily available in the market and launch your own app within a limited time.

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App Stories: Airbnb competitors on the rise


Airbnb has growing competitors

Airbnb is a vacation rental site, which serves as an online market place for property owners. The company is headquartered in San Francisco, California. Started in the year 2008, the company has managed to establish its presence in 191 countries and 34,000 cities across the globe. The company has 2 million listing on its website.


The business model of Airbnb is popularly referred to as sharing economy or gig economy. The company model claims that it helps in mobilizing local economy and make money from unused property.


Though Airbnb’s model was completely new at the time of its launch there were certain services which bear minor resemblances to the former like couch surfing.

The success of the company stands at how it managed to monetize through it by keeping the interest of both guest and host in priority.


After the company took off there are several companies following its footpath and have also managed to be successful. Despite being replicas or clones of Airbnb they managed to be famous because people loved this model of business, for hosts its easy money making and incase of guests they were spending less money for staying.


Guests have an option of staying in a single room in the suburbs to mansions or yachts, none of the hotel sites can provide such a wide range of options.

Coming to the competitors there are several of them across the world that have replicated Airbnb and have become successful.


Wimdu and 9flats merge

The biggest rivals in Europe for the company are Wimdu and 9flats. Both the companies have now merged to become one. Wimdu is a rocket internet clone earlier headquartered in Germany, now in Singapore. Both of them are merging after 5 years of beginning their respective business.


The information was first released by German start-up news site WiWo.


The cost and other financial aspects of the deal were not disclosed.


Wimdu claims to have 300,000 listing and 9flats stated that it has 250,000 listing globally both of them merged together will have 500,000 listing however it does not match airbnb’s 2 million listings.


Wimdu is previously was in search of a buyer in the fire sale. The company burnt through the 90 million dollars it raised in the year 2011. Airbnb raised around 3.38 billion dollar during the same period.


9flats will be heading the merged companies under CEO Roman Bach. Bach was the head of business development and marketing before taking over as CEO from the founder of the company Stephan Uhrenbacher.


He stated that the merger will be beneficial to the company as it will help them build the largest force in online accommodation industry. It will provide the guests and hosts higher value propositions, long-term growth and acceleration.


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While competitors have to battle against a strong force like Airbnb they also need to handle the ever changing regulatory issues. Countries and governments are still not in terms with the sharing economy and each city and state has been coming up with its set of rules making it really difficult for online accommodation companies.


The regulatory issues are painful even for Airbnb however given their large scale they have the flexibility to handle it. For example in Berlin there was a change in the housing law which does not allow tourist to stay in vacation rentals which did not have city permits. This change made 9flats shift its headquarters from Germany to Singapore.


In Europe the regional government of Catalonia has been cracking down on illegal vacation rentals and has fined a few of them. Initially the UK government was supportive to the sharing government however it seems to have now backed off after the BIS government wrote the mayor of London regarding the assessment whether online accommodation caused the inflation in rental prices in London.


Ever changing regulations pose problems to Europe’s sharing economy.

The company CEO stated that after merging there will be no job cuts and the in the future the combined entity will be making more investments in markets.

Both of the above mentioned companies are some of the popular rivalries apart from this we have few others like:



Famous Airbnb alternative, Flipkey is owned by tripadvisor and has 30,000 listings and is present in more than 1100 cities across the globe. All the owners registerd on the site are verified by their IDs therefore providing security to guests. Also the website lists special deals, at least 5000 of them everyday so there is a high probability that you might get a offer which makes your stay even cheaper. However one of the drawbacks of the site is every listing cannot be booked through the site some of them require you to contact through phone or email.


2. Tripping

Another popular site for rental booking does not just places to stay but it works as a search engine for going through the listings in other sites it works like a comparison site giving you an idea about the prices and values in other places.


3. Homeaway

The only online market place of vacation rentals that comes close to Airbnb in terms of size and business is Homeaway. It operates in similar fashion to Airbnb and has 1 million listing it does not charge guest for booking through their site and also has its own brand of insurance.


 4. VRBO

This site is owned by the above mentioned Homeaway and is present in 100 countries and has 800,000 listings in it. It containes lot of full sized vacation homes thus giving space for your grandparents pets or grandkids.


 5. Roomorama

This is another popular site operating in the same lines of Airbnb, it ensures safety of the guests by verifying proper ID and the company also has a unique payment system which will provide the guest with a six digit code while booking a room to ensure that the listing is by the house owner and also keeps scammers away.


 6. Onefinestay

This site does its best to check whether the place you stay is comfortable enough to maintain the company staff personally assess the properties that are being listed on their site and them allow them on their site. This ensures good quality rooms.


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