5 Ways to Jump-Start Your SaaS Marketing Strategy
Creating and developing a SaaS marketing strategy is already an overwhelming task, and any experienced marketer will warn you that the project requirements will only become more complex as you grow.
Don’t let the challenge bury you though! There are good resources out there, and we’re ready to help you jump-start your strategy and set it up for long-term success!
You need to get your SaaS into the hands of good customers so that you can build as much as revenue as possible, and we can help you get there.
How should you start? Are you considering all the critical aspects of the plan? Questions like these will give you a good start. However, you’ll need some professional guidance and complete answers to those questions before you can create a solid, well-designed marketing strategy
Expert advice, tips and other points of view like these will become essential tools as you steer your strategy along the path to success.
1. Align All of Your Departments and People
Each department in your company is tied to all the other departments in one way or another. Your profit is simply the output of all these resources working together. This is why it is so important to ensure that everyone is fully-informed and coordinated during the creating of your SaaS marketing strategy.
When all of your team members are communicating the correct information in a clear, consistent manner, your marketing strategy receives an enormous boost. How this collaboration between departments is implement depends on your own unique needs and structure. Just remember that, without this alignment of the company, your strategy can turn into nothing but chaos!
2. Build a Foundation of Happy Customers
It is critical that you focus on forming strong relationships with your customers when developing your marketing strategy. Before you can take over the world with your SaaS, you must make it a huge success on an individual basis.
On average, referrals make up about 80 percent of a SaaS company’s total customer base. It is absolutely essential that you build your strategy around creating happy customers who are willing to bring others along.
Let these customers show you how to build, develop and sell your product. That’s a truly effective and scalable SaaS marketing strategy starts!
3. Create Extraordinary Content
You will never get to where you want to be by simply creating content. During every minute of every day, there are around 200,000 different pieces of content uploaded onto the web. 99 percent of that content is, at best, just the same old mediocre stuff in repetition. Your content must differentiate you from that 99 percent.
When you develop a section of content, ask yourself if it something that you’re truly proud to share. Is this something that you would want to re-read and reference in the future? If not, it probably isn’t worth completing. Extraordinary content is a cornerstone of any SaaS marketing strategy.
4. Keep an Eye on Revenue
One of the most common mistakes that SaaS marketers make is neglecting to devote the resources and time necessary on revenue boosting strategies. It can be too easy to focus all on product sales and development, but without the revenue, your product won’t be around for long.
Keep an open mind to things like price increases, re-designed pricing pages, customer retention rates and upselling opportunities. Details like these should always be considered at every phase of the marketing strategy. After all, who doesn’t want to boost revenue?
5. Establish a Customer Success Center and Test Your Onboarding Process
SaaS customer success and onboarding are critical to the success of your marketing strategy. You need to spend plenty of time considering the place users land when clicking-through your emails and advertisements.
This page should provide all the necessary information to help customers understand and adopt new product features. It should also be short and focused, provide an option for live support when applicable, and give users different options for learning about your product.
Once the customer success center has been launched, you should be keeping a close eye on data measurements and tweaking it accordingly. This allows you to remove inefficiencies and increase your effectiveness. Run tests with different pages, measure engagement, and listen to feedback from your customers!
These techniques will give you a great head start on your SaaS marketing strategy. They will make you think about important details surrounding your product and customers.
You CAN do this! Keep learning as much as you can, ask for help from professionals when needed, and you’ll soon be on your way to a highly successful SaaS marketing campaign!