Coming Up With a Killer App Name
Naming anything can be difficult, but if you’re working on building up your brand, you need to make sure that everything you name is going to work together to create an even better brand. That includes not only the products that you sell or the services that you offer, but also the website that you run and most definitely the apps that you’re going to create.
Setting Up Your App
There are plenty of things that you want to consider when it comes to naming your app, and it’s all going to start with your company and your brand. After all, you’re expecting your app to be an extension of both of those things. There are plenty of different strategies you can use when creating your app name.One great technique is to pick a name that is related to your current company name or brand name, but not entirely new, of course. Aligning all your brands, products, and other assets is a great strategy, but it’s certainly not required.
You can create a name that’s entirely different from what you already have, as many different companies have done; but you can also work with what you’ve got to get something fun and similar enough that people are definitely going to know the two are related. That’s going to help you build your brand.
Learn From The Best
One way to be similar without being exactly the same is to use part of your company name in the new name. We all know about Apple and their many different products. It started off with the iPod and iPhone. Creating products and services that sounded similar and instantly made people think of the brand. Now it’s branched into Apple Pay and Apple Music. It’s another way of using part of the brand in the product name so that they can draw even more people in and make it easier for them to know who is behind the product.
Of course, you could go only slightly similar to your current names and product descriptions by going with a similar sound or a specific aspect to the name that’s unique to you. It doesn’t have to be the same name, but starting with the same letter can give you just enough to make things sound alike and get people to consider getting more of your products (and make sure that they know that all of those things are actually your products in the first place). That’s going to be important for your bottom line, after all.
The crucial aspects of naming an app
Of course, to go along with your app name, you’re going to need some other things. You’ll want a domain that goes with your app. This doesn’t have to be the same as your website because you’ll want people to have the experience of what your app can provide without actually having to be on a mobile device. With a separate domain that can give them that experience, you’re definitely going to have some additional benefits and you’re going to draw a lot of people in as well. But you have to make sure that the domain name is available to you.
Making sure the app name is available is also going to be important. You want to make sure that you can have the name that you want and it’s not already taken. Even if it is taken most app stores will still let you have it, you’re just going to have to compete with a whole bunch of other people who have the same name, and that’s not going to be fun for you or the people who come to that app store looking for you. Try to be a little more unique and go with something different from what’s already there.
Bring It All Together
Finally, make sure that you check all of the guidelines and rules related to the app stores that you’re going to use. You don’t want to find yourself in conflict with something that you’re supposed to be doing (or not supposed to be doing). Instead, you want to make sure that your app, once posted, is going to stay that way and that you’re not going to have any problems keeping your app going for all the people who want to use it. Make sure you don’t violate any of the rules, which could cause problems for this.
No matter what you do, getting your app a great name is going to be important and it’s definitely going to be one way of getting yourself and your brand out there to not only your current clients and customers, but to new ones as well.
About the Author
Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names, logos, and taglines are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”