Inbound and Outbound Marketing Packages for Software Developers

SaaS businesses in this increasingly complex world struggle to get 'out there' and attract potential clients to their business. Our comprehensive inbound marketing solutions allow our clients to be discovered and have their leads successfully nurtured and converted to paying customers.

inbound marketing for developers
inbound marketing strategy

What is inbound marketing?

Tools we proudly use

Services include

CRM & Workflows

Once we convert visitors to leads for you, we need to nurture them into buying customers. We use automation tools to reliably and predictably nurture your leads, and to pass them further along the customer journey. You can expect:

  • Strategy & set-up
  • Email automation
  • Lead nurturing
  • Lead scoring
  • Lifecycle marketing

Social media

We realize that social media represent endless opportunities for attracting, converting and nurturing leads. You can expect:

  • Social media management
  • Social media moderation
  • Competitor analysis
  • Audits
  • Content calendars

Content creation

Communicating the right information via your website, blog, newsletter or other means is extremely important. Not only will you keep your brand in the minds of your prospective clients, your lead generation will improve also. To this end, you can expect:

  • Content distribution
  • Blogs posts
  • Email marketing
  • Sales pages
  • e-books
  • Lead magnets
  • +8 other content types

Search engine optimization

Our search engine optimization strategy is mostly concerned with building high quality backlinks through a variety of techniques, primarily guest blogging and on-page SEO elements of existing content.

Landing pages

We utilize an integrated marketing approach to establish you as the leader in your industry, driving traffic to your online assets. We will build great landing pages to capture your visitors, and to turn them into qualified leads.

Conversation optimization

We will thoroughly analyse and improve your site to convert the incoming traffic. All plans include testing and CRO best practices implemented on your site.

  • Sales copy writing and optimization
  • Landing pages
  • Call-to-actions
  • A/B testing

Analytics and reporting

Almost 80% of CEOs state that marketers don't focus on ROI. We are different. Each of our plans includes detailed analytics reporting on the performance of every campaign. You can comfortably track how much you spend, how much you generate and what is driving changes in your business.

How we work

Despite working on a monthly retainer, the exact nature of each campaign is of course varied. No two businesses are the same, therefore the challenges faced by different clients will be also different. We approach each project on a case-by-case basis and tackle the most urgent problems with the highest priority.

Frequently asked questions

Am I tied down by a contract?

No. But we advise our clients to stay with us for the minimum of 4 months to see tangible improvements to their business. 

Do you provide other services?

To boost and accelerate any of the packages, we can also initiate paid ad campaigns, back-end sales funnels and email outbound campaigns.

When will we start?

You can expect the project to commence within 6-14 days, this will mark your first day of the billing cycle.

How does consulting work?

Our standard consulting engagement starts with a discovery and needs assessment call to establish gauge the current situation. The next steps are consulting calls, virtual strategy sessions, and recommendations accompanied by frequent check-up on your progress.

Enquire about inbound marketing 

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