May 2017 - B2B SaaS Lead Generation & Onboarding Agency

The best 15+ tools you need to get more leads for your b2b start-up

Have you just started your B2B business and wondering how to generate more leads? B2b lead generation can be tricky without a proven track record.

You may have tried some strategies, but the result isn’t what you expected. And all of it is taking too much work and time.

You may also be wondering how some start-ups grow so fast and build their client base in a few months only.

Here I’ll share 15+ tools with you which will help you to find new quality leads to your B2B business, and build up your client base quickly.

Let’s start.

Search Engine Optimization (SEO)

These days search engines are the map of Internet – especially Google. Search engines have the largest audience to redirect, and you simply can’t ignore them.

If you know how these engines work and how you can get your targeted keywords on top in there, your business will skyrocket like you’ve never thought.

Here’re some tools to help you with SEO.

#1. Google Keyword Planner (free)

All the SEO strategy starts with keywords. In fact, your whole strategy, implementation, and its success are hugely dependent on the keywords you want to rank for. So, finding appropriate keywords for your business is a crucial process.

Google keyword planner gives you keyword ideas, its monthly search volume, difficulty level, and more important things.

#2. Mozbar Extension (freemium)

Another important part of SEO is to study your competition. You need to know your competitor’s strength, so you can do your preparation accordingly and beat them.

Mozbar tool tells you page authority, domain authority, backlinks, and more information while viewing any page or SERP. With premium, you can see keyword difficulty, page optimization and content suggestions, and more metrics.

#3. Yoast (freemium)

When your website is up, and you start publishing content, you need to optimize it for search engines. Yoast is your friend there. It’s a plugin that helps you to make your website search engine optimized.

You get snippet editor, real time page analysis, optimize your page content, image titles, create XML sitemaps, and much more. With premium, you get redirect manager, multiple focus keywords, internal linking, and premium support.

Analyzing Traffic

Have you ever thought of analyzing your website traffic and finding leads from there? Imagine if you can find who is visiting your website, and see the visiting pattern.

By studying your audience behavior, you can optimize your website for the maximum conversion. And if you do some more research, you can find the contact details of your potential client.

This is a great strategy for finding quality leads for your B2B business. Here’re some tools to help:

#4. Google Analytics (freemium)

Google Analytics is a website monitoring and visitors tracking system. It helps you to find how many people are visiting your website, where are they coming from, what device are they using, what visiting pattern are they following, and much more. Google Analytics is so powerful and has a lot of other useful features. However, it has a little learning curve. You’ve to spend some time and learn how it works to get most out of it.

#5. Lead Forensics (free trial)

We build our website, attract our audience, and wait for the potential client to contact us. This approach has a flaw because 98% visitors never make a contact. But it doesn’t mean they don’t need your product.

Lead Forensics insert a small code (similar to Google Analytics) into your pages and tracks visitors. After tracking, it matches that information with their database and gives you the contact information of your lead.

#6. Lead Feeder (free trial)

Lead Feeder is another lead capturing tool working on the same concept – tracking your visitors and giving you the contact information. The good part is that it integrates with your Google Analytics account. The process is simple, and the interface is beautiful.

The advantage of integration with Google Analytics is that you can get leads from the last months which means you set this up and get your results instantly.

Lead Magnet Forms

Once you start getting traffic, you must prepare to get a recurring audience. Every visitor is an opportunity to grow your business and his life as well. People must go away with something valuable from your site. It could be an ebook, case-study, cheat sheet, or something else.

You may have seen big brands giving out valuable things to their visitors for free. It helps to grow the authority, getting recurring visitors, and quality leads from there.

Here’re some tools:

#7. Sumo Plugin (freemium)

Sumo is a suite of free tools that can be used to grow your website traffic and generating leads. It’s easy to setup and has features like Welcome Mat, Scroll box, Smart bar, social share buttons, and more. You can integrate your list with email service provider such MailChimp, Aweber, Active Campaign, and all other big email service providers.

#8. Lead Pages (Premium)

Lead Pages is a landing page creator that has an intuitive, drag-n-drop feature which helps you to generate simple and complex forms in minutes. It has hundreds of templates you can choose from and start instantly. It also supports popup box and integrates with your website and email service provider.

#9. TypeForm (freemium)

Another form generating tool you can use to create multiple types of forms like lead generating forms, survey forms, registration forms, quizzes, and more. The interface is minimal, and its drag-n-drop feature helps to design forms quickly. It provides an embedded code so you can display your forms on your website, social media channels, and other places.

Emailing

Email marketing is an old, yet the best strategy to get new clients and grow your business. A study says that email marketing has 4400% ROI. It means for every $1 you spend, you get $44 in return.

Let’s see some tools to help you in your email game.

#10. MailChimp (freemium)

As your email list grows, it becomes hard to handle it and sending emails turns into a nerve wrecking process. MailChimp is an email marketing automation tool that helps you to organize your email list, sending automated emails, analyzing conversion reports and more.

With a free version, you can have up to 2000 subscribers and send 12,000 emails per month. As you grow, you can upgrade your account.

#11. Hunter (freemium)

What if you’re having trouble to find an email address of someone in the company? Hunter comes there to rescue in that situation. You enter the domain name, and it tells you the company’s email format and available email address on the Internet.

#12. MailMentor (free)

The conversion rate of an email is dependent on its subject line and the body. If you’re worried about crafting better emails, use MailMentor as a helping hand. Its algorithm checks your email quality on various parameters and suggests you changes to turn your emails a little better.

Social Networks

Probably the easiest and quickest way of generating leads. Most businesses use social media for branding only, but social networks can be your great weapon for generating leads. Many growth hackers are already using it. Here’re some tools to help:

#13. LinkedIn Pulse (free)

As you know, LinkedIn is a platform for making professional connections. It has a publishing platform called “Pulse” where you can post your content and get recognition in the community. The more quality content you publish, the more eyes you get. It’s a great way of enhancing your credibility and reaching out to hundreds of quality leads at once.

#14. Buffer (freemium)

The most important part of building authority on social networks is consistency. You’ve to provide valuable content to your audience consistently. Only then you may get some recognition and quality leads.

Buffer is a tool that helps you to schedule and automate your social messages publishing on your selected platform. You can connect your Facebook, Twitter, LinkedIn, Instagram, Google Plus, and Pinterest account there.

#15. Facebook Ads (Paid)

Some people think that Facebook is just for spreading fake news. Well, it’s much more useful than that. Facebook has billions of users, and if you implement right thing in the right order, you may get dozens of quality leads there. Through Facebook Ads, you can reach to your targeted audience quickly by just spending a few dollars.

Another idea to run a contest on Facebook. If you’re giving a good deal, it may go viral, and you’ll get plenty of sign ups.

#16. Quora (free)

Quora is the most popular Q&A community on earth. It covers a wide range of niches. No matter what industry you belongs to, you’ll find your audience here.

You need to find boards and topics related to your niche and start getting engaged there. Ask questions and answer what others are asking. Soon you’ll be known and taken as an expert, which will help you to get quality leads.

Starting a business and taking it to the heights isn’t easy. It takes a lot of hard work, time, and money. You’ve to keep yourself in the searching and learning mode all the time. I hope this post will help you in the journey. Share your experience in the comment box.

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5 best apps to earn money with using only your smartphone

Are you using your smartphone on the go? The chances are that you are! This article will show you how you can turn normal use of your smartphone into an effective way to earn more money.

Having an internet connection and downloading apps is probably one of the main reasons for owning a smartphone. However, there are many more features that might be more interesting. While you pay a huge amount of money to buy your new smartphone, it might also pay you a huge amount in return.

Want to know how get your smartphone investment back?

There are many Smartphone Apps which allows you to make money just by using it.These apps have

These apps have tied up with a wide variety of brands in a number of different domains. In return, these brands pay them to promote their campaign. The platform aggregators provide users, an easy to use interface, and can contribute their useful time in generating money. Here are some of the best apps that you can have a look and kick start with.

Surveys on the Go:

More than a million of surveys available, the Surveys on the Go Application is probably one of the best applications which you might like to use. From the political campaigns to the different jury trials, you might find a lot of survey options available at Surveys on the Go. The regular surveys will offer you $ 0.25 and the high paying surveys will offer you $ 5 each to get out with a hefty income. The Surveys on the Go is definitely a great application to earn money.

You can download this app from the play store if you are an android user or can download from itunes for iphone users. Typically they send out one to two new surveys per week and you will receive notifications as the new one comes in.

GigWalk

The GigWalk app usually connects with the businesses that are looking to get local contract work done. There are many job opportunities including testing a beta application, taking photos of a particular store or doing a delivery to a local personal. The app pays you around $6 to $220 which completely depends on the type of work to be done. There are many more things that you can enjoy with the GigWalk and also make it to be one of the best places to enjoy.

The most important thing about Gigwalk app is that they transfer amount through Paypal only. So you must have a linked paypal account to receive money.

Ibotta

Available both for iPhone and android versions, the Ibotta is a beautiful app that you can earn from. Generally, the Ibotta application is based out from a brand for shopping with products and in return, you might win cash. The Ibotta app pays you real cash for buying one’s favourite products with an option available from 40 stores in the world. You can also get an additional $10 for joining Ibotta. It also gives out referral benefits.

The best part of ibotta app is that 100% of your earnings can be transferred to PayPal or Venmo as soon as you’ve earned money. If you’d rather convert your earnings into a gift card, you can do that, too.

Shopkick

The Shopkick is another great application that offers you incentives to check out the specific stores and also items which are available in those stores. You can even earn more money by making certain purchases and also you can get the best results declared. With the Shopkick application, the earning can be made huge as you can easily earn $10 gift card options and also many other coupon options for you to earn money. So, why wait to join and be the member of 1 lac+ community actively making discounted money every day.

CheckPoints

The CheckPoints might be one of the most entertaining apps that will lead you to earn money easily. With the help of this app, you can easily earn points by watching videos that are viral and indeed funny. You cannot win direct cash amounts in your bank account but you might win money through Amazon and Walmart Gift Cards.

Also, there is an option to scan bar decodes for you to use and make money out of it.

So, here we have mentioned the 5 best apps that can easily give you the extra income just by sitting at home and using your smartphone. All that you need to do is to find your favorite application and start making good money.

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The Top Business Intelligence Methods for App Developers

Whether you’re an independent app developer or create apps for a company, you need to be up to date with what apps are trending. This is where insights from a business intelligence (BI) solution becomes an invaluable resource. Determine what apps in your industry are trending and what features users are looking for.

Why BI Matters

Here’s a jaw-dropping fact: about 200 apps account for 70% of total app usage in the U.S. That is pretty shocking considering that there are roughly 160 million apps, according to a 2015 report.

How do you create a successful app when so few dominate the entire marketplace? This is why big data is so important. It helps you understand the who, what, why, and how of an app and their intended users.

Define Your Metrics

Metrics should include performance of previous apps. Get specific to determine what makes a particular app click with demographic users. Avoid broad metrics like overall download rate. Examples of well defined metrics include:

download rate of app X according to gender, age group, and geo-location
download rate of app X within 24 hours of release, 48 hours, etc.
consensus of app according to social media reviews
the success rate of native versus hybrid apps, if you have developed both app types in the past

When you evaluate the specific performance parameters of past apps, you gain insight into what resonates with users.

In addition, you should also define a separate set of metrics for your demographic consumers. Learn who they are and why they are interested in your industry and products in the first place. You can even flat out ask them what kind of app would they be interested in. It doesn’t get any more straightforward than that.

Through online surveys or social media input, you can get to know your customers at a more personal level. This helps you determine what type of app to create that caters to demographic demands.

Know What Matters Most to Users

What do users hope to get out of an app? What do they value the most? A study by Compuware made these discoveries regarding what people expect out of an app:

zero errors and glitches. Users will often abandon an app just after one or two failed attempts.
an easy-to-navigate and intuitive interface. Perform a usability testing to determine whether it meets this criteria. Introduce the app to a layperson; if he/she can’t figure the ins and outs within five minutes, then it’s too complex.
an app that’s responsive and identifies what device and platform they’re using.

The same study also found that dissatisfied users will likely submit negative reviews. These findings may or may not pertain to app use for your industry. Use online surveys and BI tools to collect data on what they expect out of an app.

What About Enterprise Apps?

It’s a different matter altogether if you’re creating an app for workplace or internal department use. In this case, what do employees expect to get out of it? Employees want an app that simplifies their job in some shape or form. Structured and unstructured data can determine many insights about employees and the type of app they want. Data analysis may indicate that workers may prioritize the following:

an app that provides 24/7 mobile access to sales sheets, invoices, and other similar data updated in real time
apps that send urgent notification alerts, such as a delay in supply delivery, an overcharge in an invoice, or an item needing restocking
apps that present big data in an easy-to-read format, such as through charts or bar graphs
multi-featured apps with functions that include time tracking, enhanced resource, and project analytics

Data-Driven Marketing for Apps

Big data doesn’t just help you produce an app that resonates with users, it also helps you determine an optimal marketing strategy. If the data shows the highest download rate among users who are also the most active on social media, for example, then you can dedicate more resources to social media marketing, as opposed to, say, email or Google Adsense.

Multiple factors must be taken into consideration to create an app that resonates with users. With BI analytics, you can gauge user behavior and predict patterns common of a successful app.

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Lucy Boyle (@BoyleLucy2), is a full-time mother, blogger for Allocable and freelance business consultant, interested in finance, business, home gardening and mental health.

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