March 3, 2017 - SaaS and mobile app marketing and lead generation agency - App Marketing Minds

The best 7 tips for retaining app users with a great onboarding experience

How to retain users with the right onboarding strategy?

It is critical to have a great mobile application with even better onboarding experience. If the user onboarding experience is great, then the churn rates get lowered along with the boost in long-term success factors like user retention and user life-time value. In order to increase retention, your apps must offer consistent and smooth user experience which includes design, customer delight and a great deal of value. This article is going to explore the best ways that will turn the guest users or initial downloads into highly engaged users.

 

1. Create a path of minimal resistance:

The harder for people to sign up or sign in in the app, the more will be the abandonment rates. The single log-in screen is the best and preferred by the social media and entertainment apps. After all, user onboarding with mobile (or any other) apps is basically about making it easy for the users to log in and to start using the app. Hence, you must choose the path which is least resistant and difficult for people. But this route is not always the right choice made. The utility of the app and the concept of the app; both are the deciding factors for the different method of onboarding.

  • Usefulness-oriented:- transmits information about the value of the app.
  • Performance -oriented:- demonstrates the vital functions of the app.
  • Progressive:- enlightening the customers through ushered instructions.
  • Hybrid:- combination of two or all of the abovementioned points.

Apart from the fact that which method of user onboarding is the best, the primary motive is to make it as easy as possible for the users to start using the app.

 

2. Keep the amount of sign up or log-in fields to a minimum:

We often face trouble while filling long forms on phone or mobile where the screen size is small. So, it is ideal to allow only a single screen log in process like the social media apps do but some apps might require more information than that. Like an app based on service has user base of existing customers. In such circumstances, where you need a lot of information, you might break the one screen rule. Given below is a demonstration of an application of a large home services company, the sign-up process of which is divided into various steps.

In such circumstances, where you need a lot of information, you might break the one screen rule. Given below is a demonstration of an application of a large home services company, the sign-up process of which is divided into various steps.

 

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3. Stick to ‘one screen’ and ‘one concept’ principle:

People often pay more attention if something is defined into key points rather than beating about the bush. Onboarding screens must collocate information in single screen and should avoid surcharging the user with useless information. This should be followed especially in the usefulness and performance oriented app onboarding where the basic motive is to educate the users about functions and commune values.

 

4. Give feedback quickly:

Feedback is very important in an app onboarding process as it reflects the faults and successes in a validation process. Feedbacks can also be used through animations which stimulate the interactions positively.

 

5. Utilization of ushered interactions to achieve development:

There are also some apps which are complex and not easy to understand and use. Such apps provide a tutorial or guide to make the user familiar with the use of the application. Those apps which provide the most successful app user onboarding experience also give provide the excitement and fun of using and learning something new. This method is mostly preferred in video games where the user just play the game for a while to become familiar with the control and tricks of the game.

 

6. Make a use of animation:

Subtle animation should be used to draw the attention of the user to something which is undiscovered or to indicate progress or development etc. It should only grab the attention of the user but should not irritate him.

 

7. Keep testing consistently:

The feedback and reviews given by the users will help you in improving your application. Mobile app development service should never stop listening to the views of the users as it will help them in removing friction and making the app more user-friendly. Try new things if you have sufficient data to discern patterns and test to see if the users love the new idea or hate it.

 

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